Mouton Rothschild reveals new label for the 2020 vintage
Author: Bram Faber December 6th 2022 Château Mouton Rothschild, the famous Premier Grand Cru Classé én 1855 estate from Pauillac, has the tradition of bringing wine and art together, by asking famous artists to create the labels for their wines, since 1945.
Credit: Image by Mouton Rothschild
Peter Doig, a British painter, was chosen to create the label for the 2020 vintage. Julien de Beaumarchais de Rothschild, co-owner of the estate and responsible for the estate’s artistic and cultural activities, said about Droig: “We wanted an artist who uses canvas and pictorial materials to express figurative objects. Unrivalled as a colourist, Peter Doig focuses entirely on painting and has become one of his generation’s foremost exponents of the discipline, holding exhibitions all over the world. There is something very special about his technique and his universe that sets him apart in contemporary figurative art. His subjects are very varied, his painting resists any classification: he has succeeded in creating his own, inimitable world.”In this creation, Doig echoes the work of Cézanne, Van Gogh and others with his personal view on how a great wine is born and is brought to life by a magical song played on the guitar. The painting shows grape growing and workers in the vineyard harvesting the fruit. According to Droig, the painting is an ode to the workers and all those involved in the various stages of wine making, but the audience rarely sees.
